In our final direction, we explored a logo concept with a ribbon-like effect, a visual element that has long been associated with quality, heritage and authenticity.

 

The Watusi cow is formed as a subtle negative-space icon within the ribbon, allowing it to feel both distinctive and elegantly integrated into the mark. Paired with refined typography beneath it, the logo has a strong, timeless presence.

 

The overall look and feel is considered, premium and beautifully balanced. Rich shades of blue and orange bring depth and warmth to the identity, creating a confident colour palette that feels elevated, memorable and synonymous with quality.