WELCOME TO
WATUSI HOLDINGS
The Branding Presentation
This presentation marks the first creative phase of the branding process, where we translate strategy, intention, and feeling into visual direction. Rather than arriving at a single solution immediately, we explore three distinct creative routes, each offering a unique perspective on Watusi’s identity. These routes are not final answers, but thoughtful starting points designed to spark conversation, clarify preference, and guide us toward a refined and intentional brand. As you move through each direction, we invite you to focus on what resonates emotionally, visually, and intuitively, as these insights will shape the next phase of development and bring Watusi's world to life in a way that feels authentic and considered.
Route One
In this first direction, we explored a creative platform inspired by Melvill and Moon, a reference you shared with us.
Drawing from the distinctive horns of the Watusi cow, we looked at incorporating decorative details inspired by the way horns are traditionally adorned in certain cultural and ceremonial practices. This gave the icon a more traditional, characterful quality, while still keeping it refined and considered.
The colour palette is rooted in the natural texture and striking colouring of the Watusi cow, with rich greens, warm oranges and earthy browns creating an authentic, grounded feel. Overall, the direction feels neat, professional and well suited to a business-to-business environment. It retains the seriousness and credibility of the business, while introducing personality through signature typography, thoughtful layouts and a few more expressive design details.
Route Two
In our second direction, we explored a more professional and considered creative platform, using strong, masculine typography and a minimal approach to colour and application.
At the heart of this direction is a bespoke icon of a Watusi cow leaping over a “W” shape, representing the world and Watusi’s global reach. The cow carries a soldier with a shield and flag, symbolising strength, quality and authenticity.
The overall look and feel is clean, confident and refined, with generous negative space, striking photography and bold moments of colour. This creates a premium, credible identity that feels both powerful and distinctly Watusi.
Route Three
In our final direction, we explored a logo concept with a ribbon-like effect, a visual element that has long been associated with quality, heritage and authenticity.
The Watusi cow is formed as a subtle negative-space icon within the ribbon, allowing it to feel both distinctive and elegantly integrated into the mark. Paired with refined typography beneath it, the logo has a strong, timeless presence.
The overall look and feel is considered, premium and beautifully balanced. Rich shades of blue and orange bring depth and warmth to the identity, creating a confident colour palette that feels elevated, memorable and synonymous with quality.
Thank You