WELCOME TO
UVT BRAND DEVELOPMENT
PRESENTATION
The rebranding of UVT centers around a strategic move to position the company as an industry leader in the injection plastic molding space through a bold, future-forward identity. We have crafted 3 logo concepts to reposition the brand in the market. We hope you enjoy!
Route One
In route one, the design stays true to UV Tooling’s existing brand identity by maintaining the recognizable red color palette, but with a refreshed and brighter tone to enhance its vibrancy. The inclusion of a red triangle integrated into the 'T' of 'UVT' is both symbolic and functional, representing growth, success, and forward momentum. This triangle motif is cleverly expanded into a dynamic pattern of triangles, signifying transformation. The overall design feels modern, energetic, and tech-inspired, reflecting the brand's forward-thinking ethos while preserving its core identity.
Route Two
Route two takes a bold step into the future with a sleek, modern approach. The design features a custom wordmark treated with a striking chrome effect, which elevates the brand’s visual identity. The 'UV' and 'T' elements are subtly guided by the company’s strapline, creating a refined yet forward-thinking logo. A sophisticated color palette of light and dark greys provides a polished backdrop, while accents of a vibrant green and UV blue lights add a punch of color, balancing elegance with energy. The result is a sophisticated and sleek look, perfectly suited for a brand embracing modernity and innovation.
Route Three
This visual language is grounded in a digital aesthetic, exemplified by the rotating, overlapping UVT logo encased in minimalist circles. This dynamic representation echoes the technical and industrial nature of UVT’s work, where precision and innovation converge.
The modern colour scheme not only conveys sophistication but also represents the company’s relentless drive towards innovation and excellence. The digital, almost futuristic layout becomes the centerpiece of the brand, mirroring the complexity and precision required in UVT's processes. This approach establishes UVT as a forward-thinking entity, always a step ahead in the industry.
Like the carefully curated angles of high-end consumer electronics, UVT’s products are captured with a focus on the smallest details—curves, edges, and surfaces—demonstrating craftsmanship and accuracy. This strategy allows UVT to communicate its expertise in molding technology, elevating its brand perception to that of a premium, high-tech company
Thank You