WELCOME TO THE
UJC CELEBRATED
BRANDING CONCEPTS
Presentation
CREATIVE DIRECTION
Route One
In Route One, we elevated the identity by reconnecting with the UJC’s roots, while making everything bolder, brighter, and more confident. After a challenging year that tested us in so many ways, we emerged stronger, more assured, and ready for what comes next. This direction reflects that spirit.
By enlarging our signature line artwork and filling those lines with meaningful moments from our collective journey, we honour where we’ve been. The playful squiggles introduce a celebratory touch, and the refreshed colour palette brings new vibrancy to the brand.
CREATIVE DIRECTION
Route Two
In this direction, we introduced a sense of joy and movement through subtle confetti-style animations, small moments that bring big energy. We kept the iconic UJC line work at the heart of the design but paired it with the newly expanded colour palette to celebrate who we are becoming.
This route stays true to our original look and feel while confidently embracing growth, pride, and a renewed spirit of celebration.
CREATIVE DIRECTION
Route Three
For our final route, we explored a playful, doodle-inspired direction that transforms the artwork into a lively, interactive experience. The expressive doodles add personality and charm, while the bold use of colour amplifies the celebratory feeling.
This approach gives us immense creative freedom for future campaigns, allowing messaging to feel fresh, fun, and full of character.
Thank You