WELCOME TO
THAT FOOD GUY (& FRIENDS)
BRANDING PRESENTATION

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That Food Guy is more than a brand, it’s a lifestyle built around creativity, community, and an undeniable love of food. Dale Herbst has cultivated a name that celebrates flavour in all its forms, whether it’s sharing insights, curating trends, or inspiring fellow food lovers.

 

In this presentation, we explore three distinct creative routes that each capture the essence of That Food Guy. Every route is designed to reflect Dale’s unique voice as a foodie, tastemaker, and creative consultant, while giving us the freedom to visually express the energy, flavour, and personality of the brand.

 

Our aim is to showcase concepts that feel bold, memorable, and true to Dale’s identity. Each route offers a different way to tell the story of That Food Guy, and together, they demonstrate how the brand can stand out across digital, social, and real-world touchpoints.