WELCOME TO
THE DHL STORMERS 25/26
SUMMER SERIES LOGO PRESENTATION
DRAFT ONE
We wanted to give you more than just logo designs, we wanted to show how each concept could come to life in application. A logo truly makes sense when seen in context, so we’ve explored how these ideas could look across different touchpoints. What you’ll see here are early creative concepts, intentionally rough, designed to capture the energy, tone, and direction of each route. Once a direction is chosen, we’ll refine and develop it further into a fully realised visual identity. We hope you enjoy the ideas and feel the summer spirit coming through!
Route One
For Route One, we wanted to create a fun, friendly logo that radiates energy and warmth. The design draws inspiration from the sun, the circular shape of the stadium, and the idea of smiling, because it’s summer! We stayed true to the Stormers brand by using the official fonts, celebrating the strength of the new identity rather than introducing others. The word Summer features a half-circle cutout to form a subtle sun motif, symbolising joy and positivity. We also developed a playful background pattern by deconstructing the Stormers logo to create something bold, vibrant, and full of movement. The turquoise hue brings a bright, summery twist to the palette while steering away from the “Blue Bulls” blues, making this route unmistakably Stormers.
Route Two
Route Two builds on the dynamic energy established in the Stormers Shop video, the rhythm, the movement, the contagious excitement. While the logo itself is clean and simple, it comes to life through motion and animation across campaign videos and social posts. The overall aesthetic is exciting, fresh, and unmistakably summery, staying true to the Stormers look and feel. We also created a rough video mock-up to showcase the intended energy and direction, offering a glimpse of how this route could come alive if chosen.
Logo Designs
Thank You