Sorbet is not just a brand. It’s an attitude. It’s “that” feeling. So when we were asked to develop the Sorbet Gifting Sets we immediately knew what we needed bring to the packaging. That Summer feeling!
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We wanted Sorbet to set the mood for a summer to end all summers, of dancing all night and swimming all day, of new friendships made, parties under the moonlight and the feeling of an endless summer...
key considerations
With the target of fully recylable packaging, we took on the challenge of designing appealing packaging for the beauty industry without using metallised board and printed acetate windows that are a no-go for Sorbet’s conscious consumers.
The colour palette of soft pastels against bold brights was inspired by the Summer sunsets and days spent at the seaside.
