Welcome to
Short & Sweet
Branding Presentation
Revert 1
Dear Bea, thank you for your patience with us as we’ve worked to reimagine your brand identity! We carefully considered your feedback from our last conversation and the moodboards, making adjustments that hopefully bring us closer to a brand look you’ll love. We’d like you to review the following designs with an open mind—they’re still in the concept phase, which means there’s plenty of room to adjust colors, fonts, and other details to better reflect your vision. Below, you’ll find three logo design options, each offering a unique layout and font style. We’ve also come up with a few tagline ideas to consider. If none of these quite capture what you're looking for, feel free to suggest different directions, and we’ll happily refine them together.
Tagline Suggestions:
"Life’s short, taste the sweetness."
"For life’s sweetest moments."
"Life’s short, make it sweet with us."
"Savour the sweet moments, every bite."
"Celebrate the Sweet Life."
"Delights made Daily."
"Life's Sweet Delights."
"Enjoy Sweet Moments."
Logo Design Option 1
The concept here is layers, like the layers in a cake.
Logo Design Option 2
We love the quirky font here and feel it is very friendly and has a lot personality.
Logo Design Option 3
Finally, our preferred logo, featuring a modern yet friendly font paired with a charming icon and tagline accent.

We’re excited to show you this logo design, which we feel captures your vision beautifully! We incorporated the color choices you selected from the moodboard presentation to build a refreshed palette we think works seamlessly across the branding. Of course, we can still fine-tune the colourswhether you’d like them a bit more vibrant or slightly softer, just let us know.
Our goal with this design was to keep things clean, simple, and uncluttered, letting the elegance of the brand shine through. Once you feel this branding captures your vision, we’ll also present packaging design concepts. And as always, if any elements here don’t feel quite right, we’re happy to adjust them to ensure it feels just right for you!
Please see out notes on the left hand corners.






Beautifully embossed logo
Logo Variations
Terrazzo pattern
Logo Colour Variations
Colour Platte
Outdoor Branding Concept
Stationery Design Concept
Sticker Design
Sticker Design
Photography Style
Instagram Look & feel
in-action styled photography
This would be cake slices and not dougnuts
beautifully styled overhead shots
close up photography with a lot of depth.
creative gif videos to create some excitement
Thank you Bea