WELCOME TO SARAH IVES
BRAND DEVELOPMENT
THIRD PRESENTATION

 

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Dear Sarah and Hannah,

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We’re so excited about the direction your brand is taking. Based on your feedback, we’ve combined the refined minimalism of Route 2 with thoughtful updates to create a more curated and elevated aesthetic.

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We’ve warmed up the palette—replacing the original brown with a sophisticated blush terracotta—to bring softness and a more contemporary tone to the brand.

You’ll also see two refined icon options. Both were designed to address the original S/I emblem that felt too close to a dollar sign. The first pairs the structured PRIVATE TRAVEL type with the script Concierge, creating a bespoke emblem that nods to the original "S" and "I" concept in a more elegant, unique way. The second takes a similar typographic pairing but integrates it within an airplane window holding shape—subtly reinforcing the sense of curated travel.

We’ve also included a second wordmark font option for consideration, offering a slightly different tonal direction while staying within the same elevated world.

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We hope this evolution strikes the perfect balance and brings clarity, warmth, and cohesion to your brand.