WELCOME TO SARAH IVES
BRAND DEVELOPMENT
CONCEPT PRESENTATION
Dear Sarah and Hannah,
We are delighted to present the first creative exploration for Sarah Ives Luxury Travel. This presentation offers three distinctive routes designed to help you connect with an aesthetic direction that captures the essence of your brand. While we’re still refining the name and identity, this initial press serves as a springboard—bringing to life a look and feel that reflects your expertise in curating extraordinary luxury travel experiences. We hope these concepts inspire and guide the evolution of Sarah Ives Luxury Travel into a brand as exceptional as the journeys you design.
Route One
REFINED SOPHISTICATION
The wordmark for Sarah Ives Luxury Travel is refined and sophisticated, designed to evoke a sense of calm confidence and timeless elegance. The icon draws subtle inspiration from the shape of an airplane window—an intentional nod to the quiet wonder of looking out at a breathtaking new destination. It captures the anticipation, the stillness, and the beauty of travel at its most elevated. This pairing creates a visual identity that feels both luxurious and deeply personal—just like the journeys you craft.
Route Two
This brand expression for SARAH IVES Private Travel leans confidently into a modern, contemporary aesthetic. Using Sarah’s full name as the brand name reinforces trusted expertise and the bespoke nature of the service, while establishing a sense of clarity and presence.
The wordmark pairs clean, structured typography with the elegant fluidity of a script “Concierge,” creating a deliberate contrast that mirrors the brand’s duality: flawlessly organised, yet personalised and attentive. “Private Travel” grounds the identity with a sense of precision, while the handwritten flair of “Concierge” alludes to warmth, discretion, and thoughtful detail.
A monogram version, used selectively, brings versatility to the identity - allowing for bold simplicity in more compact or elevated formats.
Every application of the brand feels curated and crisp, from the typography to the layout. The result is a visually confident system that feels both contemporary and deeply human — reflecting a travel experience that is expertly planned and entirely personal.
Route Three
REFINED ELEGANCE
IVES Private Travel is where refined elegance meets modern clarity. The classic wordmark lends a sense of timeless sophistication, while the brand’s overall application — from minimalist layouts to contemporary photography — brings a fresh, elevated tone that feels distinctly current.
At the heart of the identity is the icon, inspired by the shape of an airplane window — a subtle yet powerful symbol of perspective and possibility. The inner patterns evolve to reflect the destination, making each journey feel personal and place-specific.
A muted palette, clean typography, and thoughtful compositions work together to create a luxurious, considered experience — one that feels bespoke, effortless, and quietly confident. IVES is more than a travel service; it’s an invitation to see the world beautifully.
Thank You