Dearest Adam, grab a cup as we introduce three creative
executions for Sanga Coffee.
Sanga, a coffee brand nestled in Stellies, embodies an authentic and local vibe, drawing inspiration from the heart of Africa. Our approach to conceptualizing routes aimed to position Sanga not only as a provider of excellent coffee but as the trailblazer in shaping the Stellies coffee culture. We envisioned Sanga as more than just a beverage but as an integral part of moments spent replenishing oneself, whether it's a leisurely walk to campus or a midweek meeting. Join us as we delve into the essence of Sanga and its role in making each coffee experience a meaningful pause in your day.
Route One
In this route we've introduced a distinctively fresh color palette that complements the new logo design. The logo itself is a tapestry of meticulously crafted elements, striking a balance between a vibrant freshness and a deep connection to local craftsmanship. The redesigned icon of the Nguni cow takes a departure from the current pictorial representation, adopting a quirky style that adds an iconic touch. The chosen typefaces contribute to a trendy and preppy ambiance, maintaining a crisp white backdrop while seamlessly incorporating brand colors that set Sanga apart from its competitors, ensuring it stands out in the coffee scene.
Route Two
This identity is an embodiment of classic South African cool, seamlessly blending timeless elegance with a modern edge, however, we bring an element of Stellies "Boerre Chic" into the mix. The typography, with its bold and straightforward design, mirrors the brand's straightforward and confident approach to life. Sanga, once purely a coffee brand, becomes a lifestyle brand. This new identity resonates with a sense of casual sophistication that effortlessly transcends trends. The brand's imagery, often set against the backdrop of Stellies landscapess, further reinforces its connection to the spirit South Africa.
Route Three
In the vibrant heart of Stellenbosch, Sanga Coffee stands as a cultural emblem, intertwining the town's youthful energy with a unique brand identity that reflects a modern hipster and tattoo vibe. More than just coffee, Sanga is an artistic expression, where bold typography, evocative quotes, and resonant imagery foster a sense of community, laughter, and comfort. Its ever-evolving design encapsulates the cozy, moody essence of the town, making every visit a relatable, home-like experience steeped in the rich tapestry of local culture and creativity.
Thank You