WELCOME TO
SALTY POP
BRANDING PRESENTATION
First off, a big thank you for the opportunity to create something special for SaltyPop, we’re so excited to be on this journey with you. Thank you for trusting us with your vision. This is Phase 1 of the creative process: a conceptual presentation where we explore bold ideas, exciting visuals, and different directions. Some things you’ll love, others might not hit the mark, and that’s totally part of the process! This stage is all about discovery and helping us get closer to that final, perfect fit. So, grab a coffee, keep an open mind and heart, and imagine the possibilities. Sit back, relax, and..
enjoy the journey!
Route One
This direction is all about making a bold entrance! We’ve designed a bubbly, standout icon that’s not just eye-catching, it’s versatile too, ready to shine across products and playful brand moments. The identity is sleek and a little bit futuristic, but don’t worry, it still gives off warm, friendly vibes thanks to all those soft curves. The colour palette? Curated to perfection. Bold, confident, and impossible to ignore.
Route Two
For this route, we kept the bold icon energy but turned up the designer dial. Think chic simplicity, balancing a strong visual mark with a timeless, pared-back font. It’s the kind of branding that lets the product take center stage while still feeling elevated and luxe. The layouts are minimal but mighty, letting everything breathe and giving your brand that polished, gold-star glow.
Route Three
Here we’ve gone a little offbeat, in the best way! This route is playful, fun, and full of personality. A hand-drawn logo keeps things casual and relatable, while punchy colours bring the brand to life. We’ve paired it with smart black and white elements and standout type combos that add character without crowding the stage. It’s quirky, confident, and just the right amount of cool, totally made to pop on shelf and on screen.
Extra Logos
Extra Logo Design A
Extra Logo Design B
Thank You