WELCOME TO
RUMBLE'S
BRANDING PRESENTATION
Dearest Lizanne,
We’re so excited to create something truly fresh and unique together, thank you for bringing us on board for this adventure. It’s always a privilege to help shape a brand from the ground up, and we’re ready to dive in.
This marks Phase 1 of the creative process: a conceptual presentation where we explore bold ideas, playful visuals, and distinct directions. Some routes may spark an instant “yes!”, while others might not feel quite right, and that’s all part of the process. This stage is about discovery, stretching the boundaries, and getting closer to the final vision.
So, grab a coffee, take it all in with an open mind (and heart), and let’s explore the possibilities.
Enjoy the journey!
Route One
RUMBLE’s visual world is vibrant, joyful, and instantly eye-catching, perfect for a kids’ health shake. The aesthetic leans into soft, organic shapes, cheerful colour blocking, and tactile, almost candy-like textures that feel both fun and nourishing. The playful blobs and deconstructed elements create a dynamic brand language that’s full of movement and energy, while the bold palette balances sweetness with freshness. It’s a system that feels imaginative and wholesome, with just the right dose of mischief to spark curiosity and stand out where it matters, in a digital online world.
Route Two
This logo captures the nurturing essence of the RUMBLE brand but delivers it in a modern, playful way. The rounded, generous letterforms feel soft and safe, while the heart icon tucked into the “R” brings warmth and affection into the identity without feeling overly sentimental. That signature “R” doubles as a strong brand marker—instantly recognisable and ideal for stamps, packaging, and digital applications. Pastel tones paired with bold, clean shapes strike a balance between fun and freshness, appealing to both kids and parents alike. This system is sweet but not overly cute—contemporary, flexible, and full of heart.
Route Three
This logo bursts with confidence and kinetic energy, making an unapologetically bold statement. The tall, wobbly letterforms evoke the natural bounce and play of childhood, while the warped "U" cleverly hugs the tagline—“Little Sips, Strong Bodies”—to visually reinforce the nourishing strength of the product. The scoop-like curve in the “U” becomes a branding dream come true, echoing the intrinsic act of scooping powder into a shake—tying concept and consumption together in a playful, memorable form.
ARE WE THERE YET?
We had a last-minute rumble in the studio over this route—one of those lively, passionate debates that only great ideas seem to spark. While this direction didn’t make it all the way to final refinement, it had enough fans (and just the right amount of creative chaos) that we couldn’t resist showing it to you. It’s a looser, more instinctive take we didn’t fully unpack, but it carries a fun, spontaneous energy we thought you might enjoy seeing in the mix. Do you want to see this route continue? Let us know.
Thank you ; )