TERRITORY EXPLORATION
ove the cleanliness and sophistication of this packaging architecture.
The punch of blue works so well here as a design details on the silver metallic pack
What’s nice about this route is that all the packs share the same structure and design, with only a small detail used to differentiate them.
We love this colour foil over this soft matte gradient. The typography feels modern but approachable.
I love the gradient that seems to flow over the printed text. The colour into a brand grey is beautiful.
Foil or spot varnish lines or waved patterns can be used over subtle gradients.
Invisible Freedom could be the alternative name but frictionless nicotine is how this must integrate into life.
Bold without being shouty. There is a utalitarian nature of this person and product. It looks cool, with an edge.
LOVE this, bold embossed text with the label of colour over it.
