WELCOME TO
RISE CHEW VALLEY
BRAND IDENTITY
I’ve designed three distinct creative executions for Rise Pilates & Physiotherapy Studio, each offering a unique perspective to explore the brand’s potential. These routes have been carefully crafted with your brand essence, ideas, and colour palettes in mind, resulting in three beautiful yet varied concepts. The intention is to present a range of possibilities, showing what works and what might not, so you can evaluate them with an open mind. This is the conceptual phase, and you’re welcome to borrow elements from any route to shape the final look. Once a preferred direction is chosen, we’ll refine it further in the next phase to create a cohesive and polished brand identity.
Enjoy the jounrey!
ROUTE ONE
This route embraces simplicity, staying close to your original color palette while enhancing it with a bright and versatile touch. The minimalistic logo design, featuring a redesigned hummingbird as a modern line icon, exudes freshness, friendliness, and professionalism. The overall look is calming and inviting, creating a premium identity that feels approachable yet polished—perfect for a brand rooted in wellness and movement.
ROUTE TWO
Inspired by the concept of "rise," this route introduces a rustic, abstract icon of a rising sun paired with a handcrafted logo. The intertwined letters of "Rise" flow gracefully, mirroring movement and calm. The earthy yet vibrant color palette adds warmth and dynamism, while arch motifs evoke both yoga poses and the rising sun. The result is a trendy, premium identity that feels organic, friendly, and full of energy.
ROUTE THREE
This route takes a bold and refined approach, designed to evoke strength, sophistication, and modern luxury. The logo features a clean sans-serif font for "Rise," with the "I" uniquely styled in a modern cursive font. This deliberate design choice represents the individual—the client—at the heart of the brand, symbolizing empowerment with affirmations like "I am strong" and "I am powerful." The rich, dark color palette enhances the logo’s premium feel, creating an identity that is both cozy and strikingly design-forward, balancing elegance with a contemporary edge.
Thank You