DEAREST JACKIE
Thank you for the thorough feedback on Outsiders first presso. While exploring the primary logo typeface we all agreed that the serif font helps to elevate the identity and stand out from the secondary communication typefaces. We don't know until we try. We have executed the rest of the changes and have landed on the below brand identity.
The rotating 'X' in the primary logo can be used where applicable but the primary logo remains a logotype and uses the 'X' as a detail.
Revision 01
Introducing 'Outsiders' – the premier brand for the discerning adventurers who embody the spirit of exploration and with a profound passion for the great outdoors.
Our logo captures this essence with a sophisticated typeface and a prominent 'X' at its center. This 'X' is more than a letter; it’s the treasure mark on a map, symbolizing excellence and representing you, the seasoned explorer. Nestled within the 'O' of 'outsiders,' it signifies a firm rejection of the mundane indoor life.
Our design pays homage to Mother Nature's palette with rich, earthy tones and refined, grunge-inspired typefaces that evoke a sense of rugged elegance. We’ve crafted a variety of logo variations to ensure freshness across all our categories, keeping the brand as dynamic and adventurous as you are. Equip yourself, look your best, and embrace the wilderness with Outsiders – where every journey is a testament to your love for the outdoors.
