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DEAREST JACKIE

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We are thrilled to share our creative journey with you as we explore the visual identity of Outsiders. Today, we will be presenting three distinct design directions, each embodying a unique essence of Outsiders. These designs capture the spirit of adventure, the tranquility of nature, and the sophistication of outdoor gear.

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As you sit back, relax, and enjoy the visuals, allow yourself to be immersed in the brands intention behind each concept. Each direction has been thoughtfully crafted to resonate with the core values of Outsiders, offering a fresh perspective and a captivating aesthetic.

Route One

OUR STORY BEGAN WITH REBELLIOUS WANDERERS OF WINDING TRAILS TAKING JOY IN UNEXPECTED DETOURS. THEY SAW EVERY LOOPED PATH AS AN INVITATION TO EXPLORE AND EVERY TWIST AS A CHANCE TO DISCOVER SOMETHING NEW. THEY BELIEVED THE BEST JOURNEYS ARE OFF THE BEATEN PATH.

OUTSIDERS WAS BORN FROM THIS PASSION FOR THE ROAD LESS TRAVELED. WE ANSWER TO THE CALL OF THE WILD, SEEKING FREEDOM AND ADVENTURE AT EVERY TURN. WE KNOW THAT GETTING LOST CAN BE THE BEST WAY TO FIND YOURSELF.

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Route Two

OUTSIDERS IS WHERE URBAN GRIT MEETS OUTDOOR GRANDEUR, EMBODYING A LIFESTYLE FOR WEEKEND WARRIORS WHO PUSH BOUNDARIES AND REDEFINE LIMITS. AS A HIGH-END OUTDOOR APPAREL AND GEAR STORE, WE BRIDGE THE URBAN JUNGLE WITH UNTAMED WILDERNESS, CRAFTING PRODUCTS FOR THOSE WHO REFUSE TO SETTLE. OUR MINIMAL, MODERN LOGOTYPE FEATURES AN ICONIC REIMAGINED COMPASS WITH ARROWS SYMBOLIZING THE DUAL JOURNEY OF SELF-DISCOVERY AND EXPLORATION. FROM CITY STREETS TO MOUNTAIN PEAKS, OUTSIDERS EQUIPS YOU TO CONQUER EVERY CHALLENGE, CELEBRATING THE SPIRIT OF ADVENTURE AND PERSONAL ACHIEVEMENT. JOIN US—BE AN OUTSIDER. PUSH FURTHER, REACH HIGHER, AND DISCOVER THE EXTRAORDINARY.

OUTSIDERS: WHERE ALL STORIES LIVE.

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Route Three

Meet "Outsiders" – the ultimate brand for the young, rebellious daredevils who crave the thrill of the outdoors. Our logo is a testament to this spirit, featuring a classic typeface with a bold 'X' in the middle. This 'X' isn’t just any letter; it’s the treasure mark on a map, symbolizing the best of the best and representing you, the fearless adventurer. Placed inside the 'O' of "outsiders," it shouts 'no' to staying indoors. Our design celebrates Mother Nature's palette with earthy tones and edgy, grunge-like typefaces that bring out the hipster vibe. We’ve created a slew of logo variations to keep things fresh across all our categories, ensuring the brand remains as dynamic and adventurous as you are. Gear up, look great, and embrace the wild with Outsiders!