the visual
concepts
Now that we have established the brand core, it was
time to put a face to the brand. We designed 4 possible conceptual identity routes, all of them focusing on the target market and brand core. This method of presenting stylescapes helps the client visually decide on which route feels right for them and more importantly, for their clients.
A young dynamic brother-sister duo that teaches the mind and body the unknown strengths and possibilities it is capable of.
We worked closely together with the client to create a brand proposition for their brand. A brand proposition is crucial for any business, especially a new business. Whilst most people know what their business is, very few know how to place it in the market, who to target, and where to
their marketing efforts. Once we have established who the target market is, what the business is about, and stands for, we can easily establish the brand core of the business. With NurdHerd, “An infinite of possibilities. 100% you.”
the brand
core
the brand logo
NurdHerd is a young dynamic brand, we handcrafted the word mark using rounded letters to present kindness, we used bright uplifting colours and introduced modern lines to bring energy through the brand.
colours and
typeface
We made the Nurdherd brand an explosion of bright colours. It brings joy and life to everyone who sees it. We finished off the brand with any branding specialists favorite font, Gotham.
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