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We were so thrilled that you chose Route 3 — it’s such a unique and special direction, and we’ve loved crafting it with care.

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As part of refining the concept, we’ve now brought in the tag pattern and full colour palette to build out the system. We’ve also created a new illustration inspired by the macadamia blossom — a subtle, story-rich detail to further connect everything back to the heart of the brand.

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If you're happy with where it’s landed, we’ll get started on preparing the final assets.