Revision 03
We’ve proposed two wordmark updates for LUCENT, both designed to remain modern and refined while supporting the italicised advisory descriptor. The intention is to elevate clarity and confidence without over-styling, ensuring longevity and a premium feel.
The colour palette has been refined to introduce the fresh green alongside adjusted tonal variations, making use of the full spectrum of tints within the system. It’s important to note that the fresh green is a special accent colour and should be used sparingly rather than as a dominant tone.
Overall, the visual direction feels future-forward and remains tonally aligned with the brand. Please refer to the suggested text layouts within the presso folios for guidance on hierarchy, spacing, and application.
The next steps would be to work on final tweaks if needed and to supply the brand assets. Information can be sent regarding the templates required so we are able to start setting up some great canva and decks for the brand.
Thanks Sophie, we look forward to hearing your feedback.