Thank you for the opportunity to explore a light front-of-pack refresh on this Lelive SKU. Even within a focused brief, we like to zoom out slightly—looking at how a single pack can hint at where the broader range could go over time.

​

In the next slides, we’ll share how we approached this: analysing the existing front-of-pack, identifying what feels recognisably “Lelive,” and then exploring creative ways to dial up texture, storytelling, and shelf impact while still feeling true to the brand.

​

This stage is intentionally exploratory and conversation-led. These routes are not final answers, but starting points—designed to open up discussion, test how bold the evolution can be, and collectively decide which direction feels most aligned with Lelive’s next chapter.

​

It is important that we don’t lose what we know Lelive to be, but rather use this moment to capture a unique opportunity: to bring an African-born product to a truly global stage. The rich, muted tones, the grounded textures, and the sense of place can become powerful differentiators—elements that elevate Lelive beyond the expected and carve out a visual identity that is both confidently premium and unmistakably rooted in where it comes from.