WELCOME TO YOUR
BRANDING PRESENTATION​​
Dear Robyn, thank you for entrusting us with the opportunity to shape your brand. We appreciate your time and patience as we crafted these concepts, which reflect your vision and the essence of your heritage. In this presentation, we are excited to share two distinct design directions with you. The first route honors your request to retain "The Kings Gift," while the second introduces the elegant name "Savoir." Both creative executions beautifully integrate the mythical ocean creature from your family crest, ensuring that every design element resonates with its enchanting spirit and the luxurious cashmere you offer.
Our carefully curated color palettes are designed to stand out in the marketplace, embodying timelessness, royalty, and opulence. Though this presentation showcases concepts, it offers a glimpse into the potential that each route holds, appealing to a wide audience, from the discerning connoisseur to the everyday luxury lover.
We hope you find inspiration in what we've designed and eagerly await your feedback.
Route One
For this design route, we embraced your request to use the name "The Kings Gift," as it reflects the regal essence of your brand’s foundation. Our goal was to create a modern yet timeless interpretation, where the mythical creature plays a central role but is reimagined with a friendly, approachable presence to resonate with both luxury and warmth. We handcrafted every detail, drawing inspiration from a round stamp shape, symbolising both authenticity and a seal of unparalleled quality. The stamp serves as a visual metaphor for your brand's craftsmanship, acting as a hallmark of excellence.
The creature itself is detailed yet softened, showcasing a high level of design that speaks to the meticulous care put into your cashmere products. The color palette draws from the depths of the ocean, with a rich dark blue representing the royalty of the brand. This is balanced with soft hues of green, which evoke the gentle, comforting qualities of your premium cashmere, and touches of gold are used to emphasise the luxurious and opulent feel of the brand.
The overall aesthetic is rich, with the design rooted in tradition but expressed with a contemporary touch. It exudes luxury, elegance, and a sense of friendly comfort, making the brand feel both regal and approachable, like a true gift from the king.
Route Two
In this design route, we introduced a new name inspired by the mythical ocean creature and the concept of "savoir faire," encapsulating the grace and expertise that define your brand. This approach aims to create a more formal and sophisticated identity, emphasising elegance through a classic typeface that conveys timelessness and refinement. The handcrafted illustration of the mythical ocean creature is a focal point, featuring unique textures that bring it to life and a beautiful crown perched atop its head, symbolising both royalty and luxury.
We opted for a minimalist colour palette, using black and white as the primary colours to create a striking contrast that speaks to high-end sophistication. Complementing this simplicity are delicate hand-painted watercolour shapes and textures that infuse personality into the design. These elements can adapt with the seasons, allowing the brand to maintain a fresh and dynamic feel while remaining grounded in its core identity.
The overall look and feel is formal and luxurious, capturing the essence of the mythical creature while showcasing your brand's unique narrative. Notably, we incorporated design elements that visually connect to the ocean, such as the flowing waves created with the name "Sevoir." This connection enriches the story of the mythical creature and reinforces the notion of grace and elegance, perfectly embodying the spirit of your premium cashmere offerings.
