Jess | Supernova Co

ROUTE ONE

With Route One, our aim was to infuse a sense of playfulness and whimsy. We drew inspiration from a simple, universally known phrase that often escapes our lips when we encounter something beautiful or reunite with someone dear: 'Well, Hello.' This familiar expression is something we wanted everyone to feel upon encountering the brand's look and feel.

We've incorporated a calm and inviting color palette, along with a distinctive wordmark, to evoke emotions of love and connection. The design is versatile, straddling the line between seriousness and fun, making it adaptable for various contexts. The brand name is memorable, making it an excellent choice for introducing a wide range of headlines.

ROUTE TWO

For Route Two, we proposed the name 'Blümin,' a trendy and imaginative play on 'Blooming.' This choice perfectly encapsulates the growth and flourishing we aspire for your clients and their brands. Our intent was to blend tradition with a dash of personality and creativity.

To achieve this, we've curated a striking and vibrant color palette, intertwining handcrafted fonts with charming doodles to infuse a touch of character. The result is a bold, yet inviting approach, and the potential for creative design applications are endless.

ROUTE THREE

As for Route Three, our goal was to conjure a sense of enchantment and wonder. The name 'Voilá' struck us as a delightful way to surprise clients with extraordinary work and remarkable results. We envisioned a direction that exuded sophistication and class while retaining a quirky touch.

We introduced a vibrant shade of purple that harmonises with the deeper, warmer color palette, sending the message that 'We mean business, but we also know how to have fun.' Our whimsical bunny mascot embodies a sense of magic, speed, and approachability, making it a perfect fit for the brand. Coupled with a beautiful typeface, it allows us to craft refined design layouts with a strong sense of structure and thoughtful design.