We embarked on a journey with Lee, the heart and soul behind South Africa's well-loved Instagram account, Good Finds. After winning our Superfresh rebranding package we dived into a discovery session to get to know Lee and her brand aspirations. With her being a creative at heart, we had an instant understanding of where to aim our creative efforts, she was a designers dream client! From the get go, we all agreed that this was a refresh of her current identity and it was important for us to not lose the memory structures of her current logo and identity.

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We designed 3 conceptual iterations of her current logo and she instantly connected with one above the rest. Scroll down to see the winning design.