WELCOME TO AN EXPLORATION
INTO GINGERO PACKAGING CONCEPTS
Dear Andre and Ian,
Welcome to the packaging presentation for Gingero, a ginger-based drink created especially for kids’ lunchboxes.
In this presentation, you’ll find two conceptual packaging directions, each designed to bring Gingero to life as a fun, affordable and better everyday drink choice for families in the LSM 1–4 market.
Both routes are built around strong shelf standout, simple communication and an energetic personality that appeals to kids while giving moms the reassurance they need when choosing a lunchbox drink. From bold colour and playful graphics to the natural goodness of ginger, each direction makes Gingero feel accessible, exciting and easy to choose.
Enjoy the presentation, we’re excited to share the journey so far.
Across kids’ food and beverage packaging, we’re seeing a strong move towards bold colour, playful graphics and high-energy visual worlds. Bright, unexpected colour combinations create an immediate sense of fun and a little “dopamine hit” on shelf, helping products capture attention quickly and feel exciting to younger consumers.
For Gingero, both creative routes tap into this shift while keeping the brand simple, accessible and easy to understand. Colour does much of the heavy lifting, creating strong flavour recognition and shelf standout, while playful wordmarks and graphic elements give the brand a personality kids can connect with.
ROUTE 01
ROUTE 02
THANK YOU