WELCOME TO FIG TRAVELS
BRAND DEVELOPMENT
CONCEPT PRESENTATION
Dear Tiffany,
We are thrilled to present three distinctive creative routes for the rebranding of Fig Travel Co. Your expertise in curating unparalleled luxury travel experiences for the top echelon of clients sets you apart in an industry where sophistication and exclusivity reign supreme. With your editorial background, we've crafted each concept to resonate deeply with your brand's essence, weaving together the narrative of luxury, expertise, and discovery. We hope you enjoy exploring these creative directions as much as we enjoyed developing them.
Route One
OLD WORLD LUXURY
This route centers around a hand-crafted logo device, circular in shape, evoking a sense of timeless elegance. The design's old-world charm is accentuated by the inclusion of a date positioned between the letters FIG, all set in an uppercase serif font. This logo isn't just a visual identity—it’s a statement of trust, expertise, and enduring excellence.
By drawing from the rich heritage of culture and tradition, this logo embodies the idea that Fig Travel Co. has been a trusted guide in the world of luxury travel for years. It speaks to the discerning traveler, one who appreciates not just luxury, but the art, artifacts, and hidden gems that most wouldn't even know exist. This design invites clients to engage with a brand that offers access to the rare, the beautiful, and the extraordinary—ensuring that every journey is a curated experience, steeped in cultural significance and artistic value.
Route Two
LUX EDITORIAL ELEGANCE
This route takes inspiration from the world of high-end editorial design, with a luxurious uppercase serif wordmark that stands strong and sophisticated. The tilted V in "Travel" adds a subtle yet powerful visual twist, reflecting both movement and uniqueness. Underpinned by rich, warm tones and a blend of elegant illustrations and breathtaking photography, this route offers a striking contrast between the logo and its surrounding elements. The branding here is typographic, with an emphasis on the elegant stacking of typefaces and the strategic use of negative space to exude class and refinement. This approach not only aligns with your editorial background but also positions Fig Travel Co. as a brand that understands the language of luxury, speaking directly to those who seek experiences beyond the ordinary.
Route Three
CONTEMPORARY ELEGANCE
Our approach with route three is centered on creating a logo that stands out as fun, unique, and instantly memorable. We incorporated textures and shapes inspired by the rich diversity of cultures, adding an authentic, cultural depth to the brand identity. To further enhance this, I introduced stickers featuring animals, plants, and iconic vacation elements, arranged in a playful collage. This dynamic composition is beautifully complemented by elegant handwriting, allowing space to capture the essence of each destination or experience. The overall aesthetic is vibrant, bold, and contemporary, perfectly reflecting the spirit of exploration and discovery that Fig Travel Co. embodies.
Thank You