WELCOME TO FIG TRAVELS
BRAND DEVELOPMENT
CONCEPT PRESENTATION
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Dear Tiffany,
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We are thrilled to present three distinctive creative routes for the rebranding of Fig Travel Co. Your expertise in curating unparalleled luxury travel experiences for the top echelon of clients sets you apart in an industry where sophistication and exclusivity reign supreme. With your editorial background, we've crafted each concept to resonate deeply with your brand's essence, weaving together the narrative of luxury, expertise, and discovery. We hope you enjoy exploring these creative directions as much as we enjoyed developing them.
Route One
OLD WORLD LUXURY
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This route centers around a hand-crafted logo device, circular in shape, evoking a sense of timeless elegance. The design's old-world charm is accentuated by the inclusion of a date positioned between the letters FIG, all set in an uppercase serif font. This logo isn't just a visual identity—it’s a statement of trust, expertise, and enduring excellence.
By drawing from the rich heritage of culture and tradition, this logo embodies the idea that Fig Travel Co. has been a trusted guide in the world of luxury travel for years. It speaks to the discerning traveler, one who appreciates not just luxury, but the art, artifacts, and hidden gems that most wouldn't even know exist. This design invites clients to engage with a brand that offers access to the rare, the beautiful, and the extraordinary—ensuring that every journey is a curated experience, steeped in cultural significance and artistic value.
Route Two