WELCOME TO FIG TRAVELS
BRAND DEVELOPMENT
CONCEPT PRESENTATION ROUND 2
Dear Tiffany,
We are excited to present the revisions for the two preferred routes in the rebranding of Fig Travel Co. Your expertise in curating unmatched luxury travel experiences for top-tier clients sets you apart in an industry where sophistication and exclusivity are paramount. With your editorial background in mind, we’ve designed each concept to reflect your brand’s essence, blending luxury, expertise, and discovery. We hope these refined options will assist you in choosing the direction that resonates both with you and your clientele. Pop-ups (click the plus button) provide further details on the design changes. We hope you enjoy exploring these, and we look forward to your feedback.
Route One
LUX EDITORIAL ELEGANCE
In the revised Route 1, we removed the floral imagery and clipart to create a more unisex feel. We replaced the backgrounds with rich, solid colors, stripes, and textures, balancing the elegant editorial style with added warmth. Custom icons were designed to shift away from the previous collage style, using circular shapes and textures to link curated images to each location.
This approach is easily adaptable for itinerary banners using Canva templates, eliminating the need for high-resolution landscape images. Instead, polaroid-style images can be overlaid on textured backgrounds, making the route feel more curated, vibrant, and personalized.
The floral backgrounds have been replaced with textures, stripes and solid backgrounds. This appeals to both feminine and musculine and becomes part of the vibrant assets for Fig Travel
We are showing the assets stacked to use multiple polaroid style photography and the appropraite clipart to create a curated collection of images in Fig's style.
We have create custom illustrations for a variety of vacations. These include textures, circular shapes and iconography. These form the Fig assets and are used to curate image clusters.
To eliminate the challenge of high res and extreme landscape imagery, we replace the banner background with the pattern or solid colour and use the polaroid style images and assets for locations.
The primary styling for the identity is typography and elegant but balanced with the illustrations and bold colours. This section shows an illustration pertaining to the location when you hover over the image.
We have included a variety of illustrations that can be selected depending on the location of the trip. These can be built on and an image bank of assets made for use on canva.
Route Two
OLD WORLD NEW WORLD
This popular route has been refined to incorporate the 'TRAVEL CO' wording into an ornate, crafted logo. The logo can appear within the emblem shape or stand alone, depending on its application. We've reduced the rich Moroccan and ethnic patterns, adapting the brand identity for more European and snowy destinations. This refined look works well across various locations without relying only on the vibrant styling. Additionally, the script font has been updated for better legibility.