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WELCOME TO THE
CLINTON SAVAGE BRAND DEVELOPMENT
CONCEPT PRESENTATION

 

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Welcome, and thank you for the esteemed opportunity to collaborate with Clinton Savage Interiors & Architecture. It is an honour to work on such a distinguished and high-end brand.

 

In today’s presentation, we are excited to unveil three creative executions, each meticulously crafted to encapsulate the elegance, sophistication, and innovative spirit that define Clinton Savage. Each concept aims to enhance the brand's prestigious image, ensuring it continues to stand out in the realm of luxury interior design and architecture. As renowned interior designer Albert Hadley once said, "The essence of interior design will always be about people and how they live. It is about the realities of what makes for an attractive, civilised, meaningful environment, not about fashion or what's in or what's out." Let us embark on this branding journey together to elevate Clinton Savage to new heights of distinction and refinement.

Route One

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Our visual identity showcases a bespoke logotype complemented by hand-drawn elements, reflecting our dedication to personalised, tactile experiences. The CSI monogram symbolises our influence in bespoke interior design, while CSA signifies our prestigious architectural expertise. Our distinctive logotype, meticulously crafted to accommodate these two icons, represents our mastery in bespoke design. Additional motifs drawn from our interior projects and unique design elements enrich our visual identity, embodying the essence of Clinton Savage's visionary work. This route is a traditional super luxury branding with a modern twist on layout designs and brand treatment. The look and feel are inspired by the "interior" part of the business, while the structured modern layouts draw inspiration from the architectural side, seamlessly blending elegance with innovation.

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Route Two

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In Route Two, we introduce a charming animal icon that beautifully represents Clinton Savage Interiors & Architecture: the bowerbird. Known for its remarkable nest-building skills, the bowerbird constructs intricate, structured nests to attract its partner, adorning them with blue objects it finds. This captivating behavior mirrors our dedication to creating meticulously designed spaces that captivate and inspire. The bowerbird elegantly sits on a crown scepter with a flag that says "Mastery in Timeless Living." It lives in a Cape Dutch-inspired crest, symbolising its nest, and is complemented by a classic, traditional look and feel. Stripes are incorporated into the brand identity to represent the structured grass used by the bird to build its stunning nests. The overall aesthetic is sophisticated and graceful, with a color palette of beige and blue hues, inspired by the dry grass and the decorative elements of the bowerbird’s nest. This concept harmoniously blends natural beauty with architectural precision, embodying the essence of Clinton Savage's exquisite craftsmanship.

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