The new Cape Jewish Chronicle logo aims to modernise the font choice by opting for an elegant and simple light typeface. The bold 'O' in 'Chronicle' is a deliberate choice, symbolising community, contentment, and completeness, while also connecting deeply with the Jewish community by representing unity and the strength of communal bonds. By occasionally bolding the 'N' next to the 'O,' we cleverly convey the word 'ON,' suggesting being on top of the news and the world, evoking a sense of empowerment and positivity.

 

Additionally, we replaced the dot on the 'I' in 'Chronicle' with a Jewish star to honour the significance of the Jewish reader and community member, emphasising their importance. The branding is further enhanced by a shape inspired by a speech bubble, symbolising the news aspect of the business. This shape is both friendly and reflective of the font, serving as a versatile and recognisable element for holding information and enhancing layouts. The overall look is colourful and vibrant, with a contemporary pastel palette that adds a fresh, dynamic touch to the Cape Jewish Chronicle’s identity.