WELCOME TO THE
ATEL-J
BRANDING PRESENTATION
Phase 1
In this presentation, we explore three distinct creative directions, each crafted to showcase a different facet of your brand’s potential. These routes are intentionally conceptual, a starting point in shaping your final identity. The goal is to spark conversation, uncover what resonates, and highlight what doesn’t, giving us a clear sense of the path forward.
You’re welcome to draw from each route, blending elements to create something entirely your own. What matters most is that the final brand feels authentic and aligned with you. So, sit back, take it all in, and enjoy the visuals as we begin crafting the story of your brand together.
Route One
This direction leans into a bold, confident, and masculine energy. We began with a classic typeface and stripped it back to its purest form, then added two subtle strokes within the ‘A’ to create a distinctive mark that doubles as a symbolic reference to shelving. The colour palette is rich and indulgent, deep hues that wrap the brand in warmth and understated luxury. Your name is signed off with a handcrafted signature, a personal imprint that turns every piece of branding and packaging into something authentically yours. The result is a look and feel that is modern yet grounded, sophisticated yet inviting.
Route Two
Here, we explored a more timeless and elegant expression, drawing on subtle Art Deco cues to create a sense of heritage and refinement. The wordmark is a simple, beautifully balanced serif, designed to feel as though it has always existed, yet carries a fresh, contemporary edge. A striking icon in the shape of a slanted plate anchors the brand in a statement electric blue, giving it an unmistakable presence. The palette combines bold reds and blues softened by creamy neutrals and accented with olive green, evoking a curated sense of craft and tradition. This route celebrates classic culinary craftsmanship with a modern, luxurious twist.
Route Three
For the final direction, we blended character, tradition, and bold modernity. The wordmark is clean and contemporary, with a distinctive twist: the ‘A’ carries a subtle stripe above it, a refined detail symbolising a table or kitchen surface. This small yet powerful element becomes a unique and instantly recognisable icon within the brand. Paired with a delicate illustration of the bowerbird, a creature symbolic of artistry and care, it echoes the brand’s spirit of meticulous craft. The colour story is intentionally pared back: serene blues, a warm, delectable brown, and a touch of vivid red to bring energy and vibrancy. This route feels rooted in authenticity, every element speaking to something made with love and precision. It’s designed for the discerning, design-conscious consumer who values craftsmanship that doesn’t need to shout to be heard.
Extra Logo Designs
Option One
Option Two
Thank You