WELCOME TO THE ABC PANTRY
LOGO EXPLORATION
When designing the ABC Pantry logo, we approached it with the understanding that while it stands alone for now, it will ultimately live within a larger brand world—including packaging, digital, and marketing applications. Without packaging established yet, the logo needed to be simple and minimal enough to ensure versatility while still subtly reinforcing ABC Pantry’s foundation in science-based nutrition.
Our focus was on creating a clean, modern mark that conveys trust, care, and expertise, without overpowering future design elements. The logo serves as a quiet but confident anchor—recognizable, adaptable, and intentionally refined—so that it works effortlessly across different touchpoints while staying true to the brand’s core essence: Nurture + Nutrition.
Enjoy the journey!
Route One
At ABC Pantry, we believe that nurture and nutrition are inseparable—one cannot exist without the other when it comes to feeding the future. Our brand identity is a seamless expression of this philosophy, blending science-backed nutrition with a design language that feels clean, gentle, and deeply considered.
Route Two
At ABC Pantry, we believe that nurture and nutrition start at the most fundamental level—the very cells and molecules that form the building blocks of life. Our second branding route brings this concept to life, blending scientific precision with an approachable softness to create a brand identity that is both trusted and warm.
The lowercase serif wordmark adds a gentle, human touch, moving away from the clinical and towards a feeling of care and comfort. By pairing Baskerville’s timeless elegance with the modern strength of Montserrat, our typography creates a dynamic, high-impact identity—one that feels credible, versatile, and sophisticated while maintaining an inherent warmth.
Route Three
ABC Pantry’s wordmark is designed with a soft, childlike quality expressed entirely in lowercase. The gentle curves evoke simplicity and wonder, inviting a sense of approachability and playfulness. Yet, this friendly design is carefully balanced with a science lab-inspired precision—clean lines and a thoughtful structure that underscore reliability and rigor. This harmonious blend of playfulness and precision reflects ABC Pantry’s commitment to honoring the fundamentals while pushing the boundaries of innovation.
Thank You